Instagram Changes ‘Made with AI’ Label to ‘AI Info’ After Widespread Backlash

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Meta today announced that it is making changes to how it handles what it calls 'manipulated media' going forward.

, Meta today announced that it is making changes to how it handles what it calls “manipulated media” going forward, adjusting the “Made with AI” label that appears on Instagram to “AI Info” instead.

While Meta is changing the wording, it is not deviating entirely from its efforts to label what it deems is AI-generated content. “Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context. For example, some content that included minor modifications using AI, such as retouching tools, included industry standard indicators that were then labeled ‘Made with AI.

 

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