an observer role on OpenAI’s board as part of a landmark agreement announced last month, further tightening ties between the once-unlikely partners., the head of Apple’s App Store and its former marketing chief, was chosen for the position, according to people familiar with the situation. As a board observer, he won’t be serving as a full-fledged director, said the people, who asked not to be identified because the matter isn’t public.
With the OpenAI partnership, Apple is teaming up with the biggest and most influential AI start-up — but also a business known for controversy and upheaval. OpenAI CEO Sam Altman was briefly ousted last year over concerns that he wasn’t candid enough with the board. The company also has drawn criticism for downplaying AI safety fears and using a digital voice that sounded similar to actress Scarlett Johansson without an agreement.
Apple’s partnership with OpenAI isn’t a financial arrangement, at least for now. Instead of money changing hands, OpenAI is getting access to hundreds of millions of potential users. For its part, Apple gains a chatbot feature that many consumers are clamouring for. Users also will be able to access a paid version of ChatGPT on Apple devices, and that could generate App Store fees for the iPhone maker.
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