Restaurant operators are investing in voice-ordering technology to take down drive-thru orders and lower their labor costs.
This year, 16% of restaurant operators plan to invest in artificial intelligence, including voice recognition, according to a survey from the. Most of the big spending comes from large chains, which have the capital and scale to make the technology work for their businesses. While some restaurants may be skeptical of using AI for drive-thrus now, adoption may increase in the coming months and years.
Moreover, in the future, AI could be able to take orders from non-English speakers, representing a large opportunity both internationally and domestically, according to Charles.Sanford, Florida, McDonald's Restaurant drive thru order area, with line of cars.For one, restaurants risk damaging their reputations by using artificial intelligence, Bank of America Securities analyst Sara Senatore wrote in a research note on Friday.
told CNBC. At the time, McDonald's declined to comment on the technology's accuracy or challenges, while IBM did not respond to a request to comment on the tool's accuracy.
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