Smartphone innovation has largely slowed to a crawl over the last few years. We’re long past the days when each successive generation of phones offered up features that drove waves of excitement among consumers, who’d then wait outside the Apple Store.Yes, we’re about to enter a new phase of smartphone sales spin. Prepare yourselves for the great AI smartphone war.
Samsung will host a Galaxy Unpacked event in Paris, France, on July 10, where it’s expected to show off the next generation of its foldable phone lines: the Galaxy Flip and Galaxy Fold. Google will hold its Made by Google keynote in Mountain View, Calif., on Aug. 13, during which it’s likely to show off its latest Pixel phones.
Samsung is up next with its Unpacked event where, according to its latest advertising blitz, it will show off all-new generative AI options for its phones. So far, the company has mostly shown that its Galaxy AI can pull off some fancy photo-editing tricks and translation services, so it’ll be interesting to see what it has to rival Apple’s announcements.
You can expect all three companies to start making major advertising pushes for their generative AI platforms throughout the fall and holiday shopping season as each tries to prove it’s the better choice for what they’re banking on as the next major paradigm shift in smartphones.Tencent boosts AI training efficiency without Nvidia's most advanced chips