Having ChatGPT integrated into iOS 18 will be a big deal for iPhone users. Apple's language models can't currently offer chatbot functionality on par with OpenAI, Google, Anthropic, and others. If they could, Apple would simply send those complex Siri prompts to its own 'AppleGPT' rather than partnering with other AI service providers. The partnership is also a big deal for OpenAI.
Fast-forward to July 2024, and Bloomberg reported Schiller's access to OpenAI's board on behalf of Apple. While Apple only got an observer seat, and Schiller can't vote on anything, the high-ranking Apple exec's presence in the room will not go unnoticed. On that note, Microsoft also got an observer set after the events that occurred this past November, so it's not just Apple possibly overseeing things.
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