Google in talks with EssilorLuxottica for smart glasses partnership after early success of Meta Ray-Bans

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While Meta prepares to buy a roughly 5-percent stake in the European eyewear giant behind Ray-Ban, Google is circling to get its Gemini AI in future smart glasses.

Meta is planning to spend billions to buy roughly 5 percent of ​​EssilorLuxottica, the €88 billion European eyewear giant it has collaborated with on two generations of Ray-Ban smart glasses. The Financial Times and other outlets earlier reported news of the talks, which I’ve also confirmed. I’m told the negotiations are advanced and it’s likely Meta will make the investment. It turns out that Meta isn’t the only big tech company trying to get closer to EssilorLuxottica, however.

For one, Zuckerberg is determined to keep it and sees it as critical to building broad-based acceptance for a future full of AR glasses that he hopes to usher in by the end of this decade. There’s also the fact that Google partnered with Luxottica way back in the day for Sergey Brin’s Google Glass.

 

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