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No Fakes Act wants to protect actors and singers from unauthorized AI replicas

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The bipartisan bill aims to clarify rules around a person’s likeness and provides guidance and how the unauthorized use of their voices or faces can be persecuted.

A bipartisan bill seeks to create a federal law to protect actors, musicians, and other performers from unauthorized digital replicas of their faces or voices. The Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2023 — or the No Fakes Act — standardizes rules around using a person’s faces, names, and voices. Sens. Chris Coons , Marsha Blackburn , Amy Klobuchar , and Thom Tillis sponsored the bill.

But it turned out the song used AI versions of both artists without their permission. Some music industry insiders see likeness rules as a good way to address musicians’ concerns that their voices could be used to release AI-generate songs without their consent. However, the fragmentation of likeness laws makes protecting artists’ right to publicity difficult across state lines.

 

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