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Salesforce report: AI use in customer service is turning it into revenue driver for 2024

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The report highlights AI's significant role in enhancing customer service efficiency without sacrificing quality

According to a Salesforce report that surveyed 100 professionals in the city-state, eight in ten Singaporean service professionals foresee customer service driving more revenue this year, with most anticipating increased budgets and headcounts to support this growth.

Singapore Business Review reported that 90% of respondents are either already using AI or are in the process of evaluating it, and they plan to increase their investment in AI this year.The report also revealed that nearly half of service organisations have fully integrated AI into their operations, and another 43% are currently experimenting with AI to explore its potential benefits.

These applications are crucial for enhancing the customer service experience and operational efficiency.

 

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