Apple revealed its partnership with OpenAI during the Worldwide Developers Conference on Monday, integrating ChatGPT as a core technology in new iPhones, iPads and Macs coming later this year. Apple also officially unveiled Apple Intelligence, the company’s homegrown AI products weaved throughout its operating systems. Monday’s announcement is the culmination of months-long reported negotiations between Apple, OpenAI, and Google to decide which AI giant would power the iPhone’s premiere chatbot.
For example, Apple says you can ask Siri to “Flip my camera around” and “Play the podcast my wife sent the other day.” The company says Siri will be able to perform actions on more apps moving forward. This is unchartered territory for AI, but this would make Siri so much more useful. While we’re skeptical of this until we see it, that could mean Apple has cracked action-based generative AI, potentially becoming an industry leader in that regard.
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ChatGPT is baked into Apple IntelligenceWill Shanklin has been writing about gadgets, tech and their impact on humanity since 2011. Before joining Engadget, he spent five years creating and leading the mobile technology section for New Atlas. His work has also appeared on SlashGear, TechRadar, Digital Trends, AppleInsider, Android Central, HuffPost and others.
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Apple, ChatGPT, iOS 18: Here’s How It Will WorkI'm an entrepreneur, founder, and writer. I've raised seed and series A funds, built websites and apps, and written a science fiction novel. After five years of full-time tech journalism (plus founding a research division) at VentureBeat, I started my own consultancy. But since I can't not write, I became a Forbes contributor.
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