At Apple, AI stands for 'Apple Intelligence' – and it's coming to everything

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Cupertino promises private smarts, on-device or in the cloud

At its Worldwide Developer Conference on Monday, CEO Tim Cook proclaimed from the roof of Apple's headquarters the arrival of"profound" intelligence capabilities in the iPhone giant's products.

The Mail app is finally getting Gmail-style message categorization that sorts missives into Primary, Transactions, Updates, and Promotions views, while highlighting Priority Messages - again using machine learning. Priority Notifications will also be flagged this way. And the Notes and Phone apps will let users record, transcribe, and summarize audio.

With Apple's pending software releases for iOS, iPadOS, and macOS, Siri users can type commands as well as say them, and Siri should be able to follow along in either mode while maintaining context. Thus a query about weather in a location could be followed by a command to make an appointment"there" and Siri should infer that"there" means the location mentioned in the previous exchange.

Federighi said that when a user makes a request that utilizes an AI model, Apple Intelligence determines whether the request can be processed on-device and, if it can't, processes it privately on Cupertino's servers. Federighi said users will be asked before any information is shared and that support for other models is planned.

 

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