I'm a longtime iPhone user, a fan of gen AI products, and a ChatGPT Plus subscriber. All of that tells you that I loved seeing that Apple went with OpenAI's ChatGPT for iOS 18 integration at WWDC. Of all the chatbots out there, I wanted ChatGPT to come to iOS 18 because it's currently the best option, all things considered.
But it's not the same thing as having OpenAI's CEO introduce the ChatGPT features that Federighi ended up covering. That would have been a big victory for OpenAI. One reason for Altman's absence might be the lack of an exclusive deal. Federighi said Apple wants to support other AI models in the future. Then again, Apple might not want any exclusivity deals with any third party for iPhone features after all the attention it received from regulators for its Google Search deal.
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