Watch the New Toys'R'Us Ad Generated by AI

A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe 'came to be.'The minute-long spot starts with company founder Charles Lazarus falling asleep and dreaming of his toy giraffe and other dolls and playthings floating around, waving and welcoming him into 'the greatest toy store that is.'The one caveat: the ad wasn't created in a studio or with any human actors.

In just a few weeks, Sora was able to allow Toys'R'Us Studios and Native Foreign to bring their concept into fruition. Sora used typed-in instructions to generate videos and scenes, condensing hundreds of iterative shots down to a couple dozen.'We aim to capture that nostalgic feeling and deliver it uniquely to Toys'R'Us kids of all ages,' Miller Olko said. 'Partnering with Native Foreign to push the boundaries of OpenAI's Sora is truly exciting.

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