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Video game performers announce strike, citing artificial intelligence concerns

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Kalhan Rosenblatt is a reporter covering youth and internet culture for NBC News, based in New York.

Hollywood video game performers have voted to go on strike beginning Friday, citing concerns over artificial intelligence protections in a proposed new contract. The future of generative AI — and how it can be used to replace labor — was a crucial sticking point for actors and writers during last year’s Hollywood strikes.

, and the public supports us in that,” SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland said in a statement. Actors in the video game sphere often don't just lend their voices to characters, but do full performances in motion capture. Some even lend their likeness to characters replicated in the digital space.

 

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