Another summer, another strike: After more than a year of negotiations, SAG-AFTRA announced this afternoon—via America’s most famous Crabtree-Smith, Duncan—that the actors union is striking tomorrow on its Interactive Media Agreement. That, in case you weren’t up to date on your various union Media Agreements, is the one that covers actors appearing in video games, and represents negotiations with almost every single major publisher in the business.
The upshot is that gaming actors—whose work appear in pretty much every one of the hundreds of games published every year, as the industry only gets more and more lucrative by the day—are headed out of the recording booth, and on to the picket lines at 12:01 a.m. Friday morning. The sticking point, you will be absolutelyto hear, is A.I.: In his statement about the pending strike, Crabtree-Ireland highlighted “fair compensation and the right of informed consent for the A.I.
Video game actors last went on strike from October 2016 to September 2017, the first major union work stoppage to ever hit the industry. Because games take so long to make—and because acting represents a smaller fraction of the work done on them—it’s been difficult to track exactly what impact the nearly year-long strike had.
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