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Snapchat Inks Content Partnerships With Women’s World Cup, NBCUniversal

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On Tuesday, the social media app also unveiled new advertising tools and an expanded reach into AI.

The social media app will launch a new partnership with the Women’s World Cup, which will see exclusive content available across Snapchat’s Stories, Spotlight and Camera, as well as a partnership with NBCUniversal

during the Paris 2024 Olympic and Paralympic Games. The Olympic content will include daily stories at the Olympics and Paralympics and more. These join existing partnerships on the social media app with the NFL, NBA and WNBA.

 

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