‘I’ve Never Hired A Writer Better Than ChatGPT’: How AI Is Upending The Freelance World

reads: “I do not want ChatGPT or AI spun content. I will validate and make sure, so anyone who wants to use AI, please do not even apply.” Despite these efforts, some freelancers use AI tools without disclosing it. O’Dowd says he once received work he suspected was done by ChatGPT because the work only included information up till 2021 and missed some newer details that would have been easy for a human to find through a simple search. He never hired that freelancer again.

Georgia Austin, who made $2 million in two years copywriting for brands like Nike on freelancing platform Fiverr, says the overuse and over-dependency on the tool by some freelancers has given “a bad name to all freelancers,” even those who may not secretly use AI. In late February a freelancer posted on Upwork’s community forum that a client washim of using ChatGPT to do the job and was demanding their money back. The contention resulted in a transactional dispute filed with Upwork.

“Our platform is based on trusted relationships between freelancers, our independent talent, and our clients,” Lilani from Upwork says. “AI cannot replace these meaningful and personable connections.”“Clients are much more wary than before. It creates an advantage for people with big accounts on Upwork as opposed to the newbies because they will be suspected of using AI for their work,” says Orezi Mena, a Nigerian graphic design freelancer who uses ChatGPT to help him ideate.

“If Google is somehow detecting that the AI-written piece is like less valuable and is de-ranking it then it defeats the point of what you're paying for,” says Adelle Archer, a client on Upwork who hires 20 freelancers for various tasks of her memorial diamond startup Eterneva.“At the end of the day, 95% of my buyers who are buying blogs and articles from me, they're using that for SEO on their website.

The low price also reflects the quality of output generated by ChatGPT, says freelancer Austin. As the founder of a content marketing agency, she says she’s seen an influx of unhappy clients who have received AI-generated copy that is generic and drab. “In the world of AI specifically, there's a lot of crappy content that's coming to the surface.”themselves by stepping beyond writing to editing or becoming a domain expert.

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