Getty Images to Debut Its Own Artificial Intelligence Image Generator

1415059900 Photographer: Rob Carr/Getty Images , Photographer: Rob Carr/Getty Images

The new tool will tap Getty’s bank of creative images, but not its news photo collection, part of an effort to prevent the creation of deepfakes, Chief Executive Officer Craig Peters said. The new image generator won’t allow users to incorporate trademarked material or assets they don’t own — so there’s no way to create something like the viral Pope Francis wearing a Balenciaga puffer coat image, Peters said.

The growing popularity of text-to-image AI — such as OpenAI’s Dall-E, Stable Diffusion and the Midjourney service — have raised questions about whether those tools benefit from the work of artists, photographers and designers without getting their permission or compensating them. In addition to Getty’s suit against Stability AI, various artists have also sued services including Stable Diffusion and Midjourney.

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