GMA says first AI sportscasters ‘not replacing’ journalists

“Philippines, meet your first AI sportscasters!” read GMA News’ post on social media on Saturday that unveiled Maia and Marco, which GMA said were created through Image Generation, Text-to-Speech AI Voice Synthesis/Generation and Deep Learning Face Animation. The AI presenters are bilingual-speaking and have features that could pass them off as a local artista and a mixed-race beauty queen.

The STAR learned that Maia and Marco will appear four times a month on the digital media platforms — not on TV — of GMA Integrated News , GMA Sports, and GMA Synergy to deliver sporting updates. GMA New Media, Inc. is also part of this ongoing effort to bring a “new dimension” to sports coverage. Photos show Kapuso stars like Alden Richards and Julie Ann San Jose gracing the opening ceremony of NCAA Season 99 at the Mall of Asia Arena. Ten member schools — led by host Jose Rizal University — are participating in the current season.

When sought for comment on the reactions and concerns over the AI sportscasters, Amoroso told The Philippine STAR exclusively, “The special participation of our AI Sportscasters is just part of the exciting plans we have for NCAA Season 99. Maia and Marco were introduced to complement, not replace, the human aspect of our coverage.

The TV exec also stressed that the network is harnessing AI as a “tool” for more creative storytelling and as an “added feature” for sports presentation, with the AI presenters and the “tidbits of information” they provide still being managed by sports news producers. “Our goal is to develop a better way of delivering information to the evolving preference of our audience. Instead of seeing creativity and innovation as a threat, we hope that this initiative will start a healthy discourse on how generative AI could help news organizations improve the way we do modern journalism.”

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