or watch something the service’s homescreen recommends, but more likely than not, you’re going to spend too much of your TV-watching time scrolling the same endless rows of posters until your eyes cross. Just like every other streaming service.
The fact that searches can be conversational also makes them unusually powerful, says Blake Bassett, Tubi’s senior director of product. Instead of searching for a title, actor, or genre, you can start broad and figure things out over time. “I’ve got a five-year-old who loves ancient Egypt,” Bassett says, so naturally, he’d search for shows about Egypt. “It was a bunch of documentaries. So I’m like, ‘what about kids content or cartoons?’” That came back with a bunch of stuff he didn’t recognize.
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