There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and how might product managers leverage genAI to drive greater business success?
Generative AI is not just a fad. Its ability to create relevant new content from mounds of existing data and targeted prompts has the creative and digital world very excited. For product management, it offers opportunities to streamline operations, enable deeper customer research, and improve collaboration.Product managers spend a lot of time understanding customer needs and coming up with offering ideas.
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