Council Post: What Marketers Should Know About Implementing AI Into Their Tech Stack

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The AI transformation presents marketers with a monumental challenge: the need to stay nimble, react in a flash and decode intricate data puzzles.

That said, in an era where individuals dedicateto social platforms, the potential within the digital landscape remains largely untapped. Only a few platforms excel at deciphering video content.

AI models like ChatGPT and DALL-E are built on extensive datasets and excel in areas historically dominated by humans, generating content on par with human quality, occasionally surpassing human performance. However, these models come with inherent limitations, leading to average data interpretation and even sporadic"hallucinations."introduced in generative AI from data or algorithms that are biased in themselves.

1. Companies must evaluate their specific requirements and capabilities when considering AI integration into business strategies. This assessment is crucial for charting the optimal path toward a solution.

 

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