Anyone looking for a beautiful photograph of a desert landscape can find many choices from Getty Images, the stock photography collection.
But on Monday, it also joined the small but growing market of AI image makers with a new service that enables its customers to create novel images trained on Getty’s own vast library of human-made photos. “We have issues with those services, how they were built, what they were built upon, how they respect creator rights or not, and how they actually feed into deepfakes and other things like that,” Peters said in an interview.
Peters said the new service, called Generative AI by Getty Images, emerged from a long-standing collaboration with California tech company and chip maker Nvidia that preceded the legal challenges against Stability AI. It’s built upon Edify, an AI model from Nvidia’s generative AI division Picasso. Expected users are brands looking for marketing materials or other creative imagery, where Getty competes with rivals such as Shutterstock, which has partnered with OpenAI’s DALL-E, and software company Adobe, which has built its own AI image-generator Firefly. It’s not expected to appeal to those looking for photojournalism or editorial content, where Getty competes with news organizations including The Associated Press.
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