The Seattle-based company is taking a two-pronged approach to the threat and opportunity that AI poses to its business. First, it sued a leading purveyor of AI-generated images earlier this year for what it alleged was “brazen infringement” of Getty’s image collection “on a staggering scale.”
He contrasted that with some of the first movers in AI-generated imagery, such as OpenAI’s DALL-E, Midjourney and Stability AI, maker of Stable Diffusion. Getty said in the lawsuit that it’s entitled to damages of up to $150,000 for each infringed work, an amount that could theoretically add up to $1.8 trillion. Stability is seeking to dismiss or move the case but hasn’t formally responded to the underlying allegations. A court battle is still brewing, as is a parallel one in the United Kingdom.
Getty contributors will also be paid for having their images included in the training set, incorporated as part of royalty obligations so that the company is “actually sharing the revenue with them over time rather than paying a one-time fee or not paying that at all,” Peters said.Article content
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