OpenAI’s preview of Sora has created a massive buzz and raised questions about the future of video and the future of entertainment.that OpenAI CEO Sam Altman is making overtures toward Hollywood studios, media executives, and talent agencies in a bid to integrate Sora with the industry.
However, this is far from Altman’s first attempt to woo Hollywood after it emerged that OpenAI has already had “introductory conversations” with Hollywood led by its Chief Operating Officer Brad Lightcap. Altman also attended Oscar parties in Los Angeles earlier this month. “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment – rolling out AI advances in phases – in order to ensure safe implementation and to give people an idea of what’s on the horizon,” a spokesperson for OpenAI tellsHollywood actors’ and writers’ strike
that took place last year. The leader of the actors’ union Duncan Crabtree-Ireland said that Hollywood studios want to create scans of background actors so they can use AI-generated replicas of them in perpetuity.However, OpenAI is the biggest name and startup in the generative AI space, having already found huge success with its large language model ChatGPT and its text-to-image model DALL-E.
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