How Businesses Should (And Should Not) Use AI: A Strategic Blueprint

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Blueprint,Strategy,Strategic Blueprint

Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.

Businesses often find themselves at a crossroads in the race to leverage artificial intelligence . The lure of AI's promise is undeniable—from enhancing customer experiences to automating routine tasks. Yet, how a company approaches AI can spell the difference between mere technological flirtation and achieving real, transformative outcomes. Here, I offer a strategic blueprint for businesses keen on not just piloting AI but also scaling it effectively.

A common pitfall for many companies is the enthusiasm to create AI pilots without a roadmap for scaling them. These pilots often generate buzz but fizzle out without leaving a substantial impact on the business. Scaling AI requires not just technological readiness but also alignment with business operations and strategic vision.

The businesses that will thrive in today’s digital world are those that approach AI with a strategic lens, foster a culture of innovation and inclusivity, and scale their initiatives with precision. Remember, AI is more than just technology—it’s a transformative tool that, when wielded wisely, can redefine the very essence of how businesses operate and engage with their customers.

While AI presents immense opportunities, its successful integration requires thoughtful strategy, cultural readiness, and an inclusive approach toward change management. Businesses that recognize this will not only prevent the pitfalls of misapplied AI but will also position themselves as leaders in the intelligent technology frontier.Our community is about connecting people through open and thoughtful conversations.

 

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