Klarna CEO Says He is Spending Less on Photographers Thanks to AI

The CEO of Klarna, a “buy now, pay later” finance company, has boasted that his business will save $10 million this year at the expense of photographers and the photo industry thanks to generative AI.

In further comments on X , Siemiatkowski wondered “What will happen to the hugely talented marketing and creative industries?” He namechecked Getty Images suggesting Klarna no longer buys from it and uses AI image generators to create images instead before tweaking them in Topaz Gigapixel and Photoroom.

reached out to Klarna which said: “We think it is important to highlight the impact that AI is having and show real concrete examples and data to drive a proactive discussion.”by Siemiatkowski where he says the company “believes society needs to consider the impact . While it may be a positive impact for society as a whole, we need to consider the implications for the individuals affected.

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