‘Apple Intelligence’ is the name of Apple’s iOS 18 AI upgrade

Apple is gearing up to reveal a new AI system on the iPhone, iPad, and Mac next week at WWDC 2024 — and it will be called Apple Intelligence, according to a report from Bloomberg. In addition to providing new “beta” AI features across Apple’s platforms and apps, it will reportedly offer access to a new ChatGPT-like chatbot powered by OpenAI.

Previous reports have pointed out how Apple could focus on using its own M2 chips in data centers with a Secure Enclave to say that data processed remotely is as secure as it would be on-device. To address other potential security concerns, Bloomberg says Apple won’t build profiles based on user data and will also create reports to show their information isn’t getting sold or read.

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Apple's AI push will reportedly be called Apple Intelligence, of courseDevindra has been writing about the way technology intersects with our lives for nearly 20 years. He started the Amherst Student's first technology column, worked in IT support for many (many) years, and eventually moved to Brooklyn to cover New York's tech scene in 2009.
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