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Apple doubles down on artificial intelligence, announcing partnership with OpenAI

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Apple has announced a much-anticipated partnership with OpenAI, the maker of ChatGPT. The deal to bring AI features to iPhones and other devices is a major move for Apple, which has been slower than some competitors to jump on the AI bandwagon.

Apple software chief Craig Federighi, right, pictured with exec John Giannandrea, announced a partnership with OpenAI to bring AI features to its products.

The highly anticipated AI partnership is the first of its kind for Apple, which has been regarded by analysts as slower to adopt artificial intelligence than other technology companies such as Microsoft and Google. “Suppose you want to create a custom bedtime story for your six-year-old who loves butterflies and solving riddles,” Federighi said. “Put in your initial idea, and send to ChatGPT.”

Apple is also at the center of an antitrust lawsuit filed by the Justice Department and 15 states. The government accuses Apple of abusing its power as a monopoly to push out rivals and keep customers using its products. It’s unclear how Apple’s new partnership with OpenAI could play into this case.

 

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