This story is part of our complete Apple WWDC coverage After many months of anxious waiting and salacious rumors, it’s finally happened: Apple has revealed its generative artificial intelligence systems to the world at its Worldwide Developers Conference .
Slow and steady I can’t blame Apple for being slow when it comes to launching generative AI tools. We’ve all seen the damage that unchecked AI can cause. From medical misinformation and deepfakes to job losses and revenge porn, getting it wrong comes with some serious side effects. There are several significant benefits to this method. For one thing, it brings the required learning curve right back down to earth. You already know how to write an email and edit a photo on your device — with Apple Intelligence, those same processes continue to exist, but now they have a few more generative bells and whistles to play around with.
But Apple’s not just looking to protect everyone else from what you might want to create in a dark moment — it’s looking to protect you as well. We’ve all seen what a privacy nightmare existing AI tools can be, with their propensity to leak the private data that they so voraciously vacuum up. Apple Intelligence takes a different approach.
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