Apple partners with OpenAI as it unveils ‘Apple Intelligence’

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But this latest move will take the experience of Apple products “to new heights,” chief executive Tim Cook said as he opened an annual Worldwide Developers Conference at the tech giant’s headquarters in the Silicon Valley city of Cupertino, California. Apple executives stressed privacy safeguards have been built into Apple Intelligence to make its Siri digital assistant and other products smarter, without pilfering user data.The big challenge for Apple has been how to infuse ChatGPT-style AI — which voraciously feeds off data — into its products without weakening its heavily promoted user privacy and security, according to analysts.

But Tesla and SpaceX tycoon Elon Musk lashed out at the partnership, saying the threat to data security will make him ban iPhones at his companies. Apple Intelligence, which runs only on the company’s in-house technology, will enable users to create their own emojis based on a description in everyday language, or to generate brief summaries of e-mails in the mailbox.

GPT-4o grabbed the headlines last month when actress Scarlett Johansson accused OpenAI of copying her voice to embody the assistant after she turned down an offer to work with the company.In its deal with OpenAI, users can choose to enhance Siri on certain requests with ChatGPT, Federighi said.

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