Apple unveiled a long-awaited AI strategy on Monday, integrating its new “Apple Intelligence” technology across its suite of apps including Siri and bringing OpenAI’s chatbot ChatGPT to its devices.
Apple’s stock, which trails those of other Big Tech firms this year, had rallied 13% last month in the run-up to the event. “In this early race, it feels that Alphabet, and even more so Microsoft, are in better shape following their initial moves and with thanks to their cloud assets,“ said Paolo Pescatore, analyst and founder of PP Foresight.
The ChatGPT integration will be available later this year and other AI features will follow, Apple said, adding that the chatbot could be accessed for free and that users’ information will not be logged.
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