Snap, the company behind Snapchat, has led the way in augmented reality for enhancing real-world photos and videos with digital effects. While smaller than competitors like Meta, Snap aims to attract new users and advertisers by offering advanced and imaginative special effects known as lenses.its latest version of generative AI technology, enabling users to experience more lifelike special effects while filming with their phone cameras. This latest AI model will be coming soon to Snapchat.
Before, Snap’s AR tech could only handle simple effects like placing a hat on someone's head in a video. Now, thanks to these upgrades, AR developers can craft more realistic lenses. For example, these lenses can make the hat move naturally with the person's head and adjust to the lighting in the video seamlessly.