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Apple Is Bringing A.I. to Your Personal Life, Like It or Not

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Kyle Chayka looks at Apple Intelligence, the new generative A.I. that Apple is putting on new iPhones and unleashing into the domestic sphere.

Accordingly, the reaction to the conference presentation has been somewhat muted. In New York magazine, John Herrman wrote that it represented “a cautious approach by Apple,” and speculated that the company might be wary of overinvesting in a technology that isn’t quite as far along as it is often marketed to be.

remains prone to random misunderstandings or “hallucinations,” the somewhat euphemistic A.I. term of art for dramatic mistakes. It has no ability to determine what is factually accurate or connected to reality. Cook told the Post that the tool would not achieve a hundred-per-cent accuracy but added, less than reassuringly, “I am confident it will be very high quality.” One can imagine that a single bizarre accident might be enough to turn an iPhone user off A.I.

 

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