The ad was created using OpenAI’s Sora, a text-to-video AI tool that is not yet publicly available, and focuses on the toy retailer’s founder, Charles Lazarus. Many on social media have denounced the ad for both its appearance and for contributing to concerns that AI could take away jobs from artists and other creators involved in
Love this commercial is like, “Toys R Us started with the dream of a little boy who wanted to share his imagination with the world. And to show how, we fired our artists and dried Lake Superior using a server farm to generate what that would look like in Stephen King’s nightmaresToys R Us isn't even really a company anymore because private equity destroyed it. Commercial made by no one to advertise a company that doesn't exist featuring childhood experiences that will never happen again.
Olko also dismissed concerns regarding AI potentially replacing human workers, arguing that Geoffrey the Giraffe, the retailer’s mascot who is also featured in the ad, is a cartoon and that they were not going to hire a real-life giraffe. “There’s a lot of fear out there and hearsay on what it all is,” Miller Olko said. “Until you kind of really see what it is and how it works, you don’t really have a true understanding.”had early access to Sora. Nik Kleverov, Native Foreign’s chief creative officer, stated that about a dozen people worked on the ad, which he said is around the same as other jobs.
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