Concerns about how movie studios will use AI helped fuel last year’s film and television strikes by the union, which lasted four months.announced they would go on strike Thursday, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections.
“We strike as a matter of last resort. We have given this process absolutely as much time as we responsibly can,” Rodriguez told reporters."We have exhausted the other possibilities, and that is why we’re doing it now."“We are disappointed the union has chosen to walk away when we are so close to a deal, and we remain prepared to resume negotiations," she said.
The global video game industry generates well over $100 billion dollars in profit annually, according to game market forecaster Newzoo. The people who design and bring those games to life are the driving force behind that success, SAG-AFTRA said.