One of the biggest music genres is experimenting with the power of artificial intelligence. Earlier this year, K-pop group Seventeen used AI to help promote the music video for its single Maestro. Meanwhile, fans have met the technology's use with mixed reviews.K-Pop is experimenting with AI, but some are skeptical
, according to the International Federation of the Phonographic Industry. With so much money to be made, artists and agencies are looking for ways to use AI in new ways.Cho says Seventeen's members are known in the K-pop community for being involved in writing their music and choreographing their performances.
"I work with indie artists who very much want to go more global, faster, bigger, better, and they're using AI to quickly translate their Korean lyrics into multiple languages," Bernie Cho said. "I don't think it'll put me out of work in the sense. If anything, it'll allow me to do more work faster, better, bigger, easier. And so, if anything, I'm very grateful for the advent of AI."