Amazon is developing an AI-animated television series based on The Good Advice Cupcake character, but the show’s original creator says she was not consulted about the project, according to WIRED. Loryn Brantz created The Good Advice Cupcake for BuzzFeed years ago, and the company licensed the character for the new Amazon series without her consent.
The series is being produced using AI animation technology, marking another instance of generative AI being deployed in entertainment production. According to WIRED, Brantz has expressed anger over the situation, highlighting ongoing tensions between content creators and the companies that hold licensing rights to their work. The case illustrates the complex relationship between original creators, media companies, and newer AI-powered production methods, particularly when licensing agreements may not have anticipated such technological developments. BuzzFeed retained the rights to license the character despite Brantz being its creator.