Google is keeping the door open for advertisements in its Gemini AI assistant, according to Nick Fox, the company’s Senior Vice President of knowledge and information. In an interview with WIRED, Fox discussed how artificial intelligence is transforming Google’s core advertising business.
While Google has not made definitive announcements about integrating ads into Gemini, Fox’s comments suggest the company is exploring how its traditional revenue model might evolve alongside its AI products. The discussion comes as Google and other tech giants navigate the challenge of monetizing generative AI tools that potentially disrupt existing search-based advertising models.
According to WIRED, the conversation with Fox centered on the broader implications of AI for Google’s information services and how the company’s advertising business must adapt to these technological shifts. The interview provides insight into Google’s strategic thinking as it balances innovation in AI with maintaining its dominant position in digital advertising.