Google has launched a limited test in India allowing users to purchase products directly from Walmart-owned e-commerce platform Flipkart through its Gemini AI assistant and AI Mode feature, according to TechCrunch AI. The test currently covers select products and is available to a limited number of users.
The integration represents Google’s move to incorporate e-commerce capabilities directly into its AI products, allowing users to shop without leaving the Gemini or AI Mode interface. According to the report, Google plans to expand the feature more broadly later in October, though specific details about the scope of the broader rollout were not provided.
The test specifically targets the Indian market, where Flipkart operates as one of the country’s leading e-commerce platforms under Walmart’s ownership. The limited nature of the current test suggests Google is evaluating user response and technical performance before committing to a wider release of the shopping functionality.