According to WIRED, Meta has launched Muse, an AI platform explicitly designated for adults only, despite featuring design elements that appear oriented toward younger audiences. The platform includes a cuddly mascot described as “Labubu-like,” referring to the popular collectible toy character.
WIRED reports that Meta is also developing a Tamagotchi-style AI device as part of the Muse ecosystem. The juxtaposition of adults-only restrictions with the toy-like aesthetic has created what the publication characterizes as a potentially “disarming” experience for users across age groups. The article raises questions about the design choices, particularly given the platform’s age restrictions and the visual language typically associated with children’s products.