According to WIRED, a trend has emerged among parenting influencers who are promoting AI tools like ChatGPT as solutions for managing household tasks. These “momfluencers” are outsourcing what WIRED describes as “tedious household tasks” to the chatbot and have begun monetizing this approach by selling courses that teach other parents to do the same.
The report frames these influencers as pitching AI as a “better ‘coparent’ than men,” though the article raises questions about the notably gendered nature of this trend. WIRED specifically asks “Where are all the dads?” in its coverage, highlighting that this phenomenon appears predominantly centered on mothers rather than fathers engaging with AI for household management.
The development represents an intersection of AI adoption, influencer marketing, and domestic labor, with some parents turning to generative AI tools to help manage daily household responsibilities. However, the report does not specify which particular household tasks are being delegated to AI or provide details about the content of the courses being sold.