OpenAI is introducing new shopping capabilities to ChatGPT that enable users to virtually try on clothing and accessories, according to TechCrunch AI. The feature allows users to upload their own photos and see how different items would look on them digitally.
According to the report, the update also includes a Favorites library where users can save products they’re interested in. This represents OpenAI’s expansion into e-commerce functionality, adding practical shopping tools to ChatGPT’s existing conversational capabilities.
The virtual try-on feature joins a growing list of visual and interactive capabilities that OpenAI has been adding to ChatGPT. By allowing users to visualize products on themselves before making purchase decisions, the feature could help reduce uncertainty in online shopping, though the specific implementation details and accuracy of the virtual try-on technology were not detailed in the source material.