OpenAI has announced the expansion of ChatGPT Ads to 31 European markets, according to an official company announcement. The advertising platform, which allows brands to reach users during their interactions with ChatGPT, is now available across a significantly broader geographic footprint in Europe.
According to OpenAI, the expansion enables advertisers to connect with people as they “explore, compare options, and make decisions” using the ChatGPT platform. The announcement positions the advertising product as a way for brands to reach users during active research and decision-making processes, though specific details about ad formats, targeting capabilities, or performance metrics were not provided in the source material.
The expansion represents a significant growth milestone for ChatGPT’s advertising business, though OpenAI did not disclose which specific European countries are included in the 31 markets or provide timeline details for the rollout. The move comes as ChatGPT continues to scale its commercial operations beyond its core subscription business.