OpenAI announced a beta feature allowing ChatGPT users to interact with verified “Business Agents” representing brands for tasks like comparison shopping. The feature is initially available to eligible e-commerce and online service businesses in the United States, according to The Verge.
Business Agents appear when a participating company shows up in a ChatGPT response. Users can then ask questions about the business’s offerings and compare products in a conversation separate from their main ChatGPT chat. Businesses can customize their agent’s instructions and provide context to shape responses.
Companies can claim and verify their organizations through a new Business Hub feature, though OpenAI did not disclose specific verification methods. VP of monetization Benji Shomair said in a press briefing that verification approaches vary by business type. Business Hub also provides companies with insights including mention counts in ChatGPT responses and top discovery topics where their business appears.
OpenAI describes the launch as “an early step in bringing businesses more deeply into ChatGPT,” starting with accurate business information and conversations to help people make informed decisions. The company indicated it will explore additional ways for businesses to connect with customers through agents in ChatGPT and other channels.