Workers at three major publishing houses are reporting that their employers are increasingly using large language models for various tasks, including publicity materials, cover art, back cover copy, and email communications, according to a report by WIRED.
According to the workers who spoke with WIRED, some executives at these publishing houses are pushing junior staff members to champion the use of AI technology. The adoption of these tools is happening quietly within the industry, even as staff members voice opposition to their implementation.
The report highlights growing tensions within the publishing industry over the role of generative AI, with workers expressing concerns about the technology’s expanding use in creative and editorial processes. The use of AI for tasks ranging from marketing materials to visual elements like cover art represents a significant shift in how publishing houses approach content creation, though the full extent of AI adoption across the industry remains unclear.