Photo giant Getty took a leading AI image-maker to court. Now it's also embracing the technology

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Seattle-based Getty Images is taking a two-pronged approach to the threat and opportunity that AI poses to its business. First, it sued a leading purveyor of AI-generated images earlier this year for what it alleged was 'brazen infringement' of Getty's image collection 'on a staggering scale.' Now, it's embracing the technology.

Anyone looking for a beautiful photograph of a desert landscape can find many choices from Getty Images, the stock photography collection.

The difference, said Getty Images CEO Craig Peters, is this new service is "commercially viable" for business clients and "wasn't trained on the open internet with stolen imagery." In a lawsuit filed early this year in a Delaware federal court, Getty alleged that London-based Stability AI had copied without permission more than 12 million photographs from its collection, along with captions and metadata, "as part of its efforts to build a competing business."

It promises "full indemnification for commercial use" and is meant to avoid the intellectual property risks that have made businesses wary of using generative AI tools.

 

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