Tubi Partners With ChatGPT for New AI-Powered Film and TV Recommendations

Tubi said its home screen will also change over time as the containers will start to include more personalized recommendations, such as “having Hitchcock movies added to your Thriller container after an evening of watching classic films.”

Blake Bassett, senior director of product at Tubi, said, “One in five streamers binge watch because it’s convenient or easier than searching for another show.” He added, “At Tubi we’re uniquely situated to find content for viewers that’s specific to the moment they’re in because of our large library and our personalization and machine learning algorithms. With Rabbit AI we’re making the content discovery experience fun again.”

According to the streamer, the technology builds upon its “current suite of content discovery tools,” which includes saving content to “My List,” liking or disliking titles or watching shows or movies. Tubi said it started rolling out a beta test version of Rabbit AI to its iOS mobile app for users across the United States on Tuesday. The Rabbit AI plugin for ChatGPT is also available on OpenAI for subscribers.

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