How Does Generative AI Reinvent the Way We Work?

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General Manager IBM Middle East Africa, Saad Toma delivered a Keynote address at GITEX AFRICA 2024 on Generative AI.

After capturing the public’s imagination in 2022, generative Artificial Intelligence began to permeate the business landscape in 2023. 2024 remains a crucial year for the future of AI, with researchers and organizations pushing the boundaries by developing new algorithms and models to tackle increasingly complex tasks.

When combined with automation technology, Gen AI can help clients improve interactions with customers and partners, as well as boost operational efficiency and productivity.expect to realize significant value from advanced AI and analytics. However, adopting AI is not without its obstacles. Many businesses on the continent and beyond are grappling with a multitude of challenges.

Watsonx is enabling local scientists to track and visualize tree-planting activities to assist the government’s goal of planting 15 billion trees by 2032. Working with Neostream Technology, an IBM business partner based in Kenya, we successfully deployed and integrated IBM Instana with M-GAS, a premium provider of liquefied petroleum gas in the country.

 

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