According to TechCrunch, the White House convened major tech CEOs including Mark Zuckerberg, Jeff Bezos, Elon Musk, and Anthropic’s Dario Amodei to sign an AI safety pledge that President Donald Trump described as “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” according to the reporting.
The rebranding effort comes as companies like Meta and OpenAI are reportedly putting “friendlier faces on their AI products,” according to TechCrunch, though the publication notes that “the biggest money in AI still appears to be coming from the enterprise” rather than consumers.
TechCrunch’s Equity podcast discussed what it called “the ugly economics of consumer AI,” suggesting challenges in the consumer market for AI products. The headline referencing “only 2% of consumers are buying it” indicates limited consumer adoption, though specific data supporting this figure was not detailed in the available excerpts.
The podcast also covered several related developments, including Oura pulling its IPO and Anthropic’s leaked S-1 filing, which TechCrunch reported includes “a warning that its AI could end humanity.” These market movements suggest increasing scrutiny from public markets regarding AI companies’ financial performance and prospects.